About Us

Our Company Focus
Intelligent outsourcing. That’s what we stand for at Upfound & Co. That’s what we offer our clients.

Our team at Upfound & Co is dedicated to helping you achieve greater success.

We value every one of our clients. With our services, you can achieve greater productivity and a more efficient workflow, all while staying within your ideal budget. You’ll gain access to our highly-trained VAs and a suite of outsourcing services that includes content creation and social media marketing.

Upfound & Co. can help you take your business to the next level. We’ll equip you with the people and resources you need to meet your company’s goals. This can mean building a team of VAs that can handle the bulk of your workload, or managing key projects such as e-commerce site management, website building, or marketing research, among various possibilities. Work with us, and you can rest easy knowing that a dependable outsourcing partner has your back.

Janah Soriano of Upfound

OUR FOUNDER

Ana Soriano is the Owner and Founder of Upfound & Co, an outsourcing company dedicated to providing businesses with reliable virtual assistants, website management, and operational support. With a strong background in business operations and workforce management, Ms Soriano brings a wealth of leadership experience and entrepreneurial drive to her company.

Before launching Upfound & Co. in August 2024, Ana Soriano built her career across diverse roles that honed her expertise in team management, client relations, social media marketing, and executive support. She served as Transaction Coordinator (remote desk) for Canopy Real Estate from November 2022 to November 2023, where she handled transaction management, client communications, and operational processes with precision and efficiency.

In September 2024, Ms Soriano joined Bebang Halo-Halo as Executive Assistant to the CEO, taking on responsibilities in task management, business communications, and appointment scheduling. Demonstrating outstanding organizational and leadership skills, she quickly advanced to Chief of Staff in August 2025, overseeing business operations, workforce management, payroll, and public relations.

Her professional journey reflects her adaptability and commitment to excellence—qualities that continue to shape Ventures Workforce’s mission of empowering businesses through high-quality outsourcing solutions.

Professional Training

Upfound & Co. specializes in finding and training world-class VAs with a high level of fluency in English. We aim to provide you with people who can deliver the types of services you need at affordable rates.

Project Fulfillment

We can handle a variety of projects for your business, including: e-commerce site development and management, blog building and management, website building, and industry research.

Personalized Support

We offer personalized support and adjust to your preferred schedule and mode of communication. Additionally, Upfound & Co. will design a package of services tailored to meet your specific needs.

“When businesses partner with the right outsourcing company, they gain clarity of purpose and freedom from busywork. No longer will your precious time be consumed by negligible tasks. You can turn your focus to the big picture, and let your outsourcing partner handle all the irksome details that also count toward success.”

Ana Soriano
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